The culture difference affects interior designers’ ways of design and the entire design company culture. When I heard the clients in the US told me I have seen this very same light fixtures at the XXX hotels or the same chairs at XXX restaurants, my reflex would tell me: “damn, I will need to find another light fixtures or furniture!” and it happened to be always the case. The clients in the US usually do not like to have the designs in their home or spaces that have been used by someone else, they prefer to have something unique to them and no one else has. This culture of being different in the US directly affects the design company culture in the US.
All of the interior design companies I had worked at in the US encouraged innovation. Design something out of nothing is so essential for surviving in the interior design companies in the US. The design hobbies such as copying or tweaking are often not encouraged, and are prohibited strictly at some companies. In contrary, design companies in China encourage tweaking and copying existing designs. Chinese interior designers always looked for reference photos on the internet and design magazines in order to tweak or copy other people’s designs.
Unlike American clients who do not like to have the designs other people also have, Chinese clients want to have the designs other people have. This behavioral trend can also be easily spotted on fashion. Americans dress to be unique; Chinese dress to blend in. So, if you have the opportunity to work in China, remember, you will need to learn how to copy or tweak other designers’ designs in order to thrive. Being creative or innovative is just not Chinese clients’ cup of tea.